Year after year, beauty continues to grow as a prominent category at the Consumer Electronics Show (CES) in Las Vegas. Over 4,000 exhibitors participated in a whirlwind week of tech innovation at CES 2025, showing off their latest products and services to more than 130,000 attendees. Artificial intelligence (AI) is now the new standard across nearly all devices seen at the annual showcase. Beauty tech is proving more intelligent and personalized than ever, from smart mirrors that analyze the skin in real time to devices that adapt treatments based on user data. K-beauty brands and companies dominated the weeklong event, displaying futuristic skincare devices and technology that solidify their position as leaders in this evolving market.

In case you missed it, here’s a roundup of the latest beauty tools and technologies unveiled at CES 2025.

L’Oréal’s Cell BioPrint

L’Oréal unveiled its latest innovation, the Cell BioPrint, a cutting-edge device designed to provide personalized skin assessments. Developed in partnership with Korean start-up NanoEnTek, this tabletop device aims to revolutionize skincare diagnostics in dermatology offices, beauty retailers, and skincare clinics.

The Cell BioPrint utilizes advanced proteomics—the study of proteins in the human body—to analyze the biological and chronological age of the skin, along with its responsiveness to various skincare ingredients. The process is simple and noninvasive: a tape strip is applied to the cheek to collect a sample, which is then placed in a buffer solution and analyzed by the machine. Simultaneously, the Skin Connect device captures high-resolution facial images while the user completes a questionnaire about their skin concerns and lifestyle habits.

Five minutes later, the device delivers a detailed report that includes the skin’s biological age, ingredient recommendations, and proactive skincare strategies. This analysis allows users to shift from reactive skincare routines to targeted, data-driven approaches. By addressing concerns such as fine lines, acne, or dark spots, the device helps consumers select products tailored to their unique needs.

Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology at L’Oréal, emphasized the significance of this breakthrough, stating, “With skin being the largest organ, and a key part of people's well-being, we are thrilled to unveil Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology coupled with our century-long skin science leadership."

The Cell BioPrint is set to launch in Asia later this year, with plans to expand globally.

Medicube Booster Pro

K-beauty-tech brand Medicube made waves at CES 2025 with a second-generation version of its innovative skincare device, the Booster Pro. Celebrated for its multifunctional design and effectiveness, this microcurrent and LED therapy device brings professional-grade skincare devices into the home.

The Booster Pro features six key functions: booster mode, microcurrent, derma shot mode, air shot mode, LED therapy, and customized care. Each is designed to target a range of skin concerns, offering anti-aging, brightening, and tightening solutions. With dual microcurrent intensities and six LED modes, the device provides a spa-like experience tailored to all skin types and needs. Priced at $480, the Booster Pro combines advanced technology with science-backed solutions to deliver noticeable results. Medicube’s rise in the beauty tech space has been bolstered by its strong social media presence, recognized by Spate as one of the top 10 K-beauty brands for TikTok view growth.

Amorepacific WANNA-BEAUTY AI

Amorepacific earned its sixth consecutive CES Innovation Award for its groundbreaking generative AI-based makeup application, WANNA-BEAUTY AI. This voice-activated chatbot redefines beauty personalization, leveraging advanced AI to analyze users' skin tone, facial features, and proportions from photos. The application, co-developed with KAIST, uses proprietary image diagnosis technology to deliver customized makeup recommendations and realistic virtual try-ons. Users can even explore makeup inspired by others, all through intuitive voice interactions.

The company also unveiled two additional innovations at CES 2025: the AI Skin Analysis & Care Solution and the Skin Light Therapy 3S. The AI Skin Analysis & Care Solution, integrated into Samsung Electronics’ Micro LED Beauty Mirror, combines optical and contact-based skin diagnostics to deliver in-depth skincare insights and product recommendations. This smart mirror doubles as a personal assistant, displaying schedules, weather updates, and customized makeup suggestions based on user needs.

Amorepacific’s Skin Light Therapy 3S, developed under its beauty device brand makeON, is set to launch in March 2025. The device offers skin treatments complemented by a dedicated app, seamlessly connecting with the AI Skin Analysis & Care Solution.

Grabity 

Grabity, a groundbreaking haircare brand from South Korea’s KAIST start-up Polyphenol Factory, debuted at CES 2025, showcasing its revolutionary LiftMax 308 technology. Designed by Dr. Hae-Shin Lee, a globally recognized scientist, the brand targets hair loss and thinning with products scientifically engineered to boost volume and fortify hair.

Grabity’s range includes hair-lifting shampoos, conditioners, and styling mists—all leveraging the patented polyphenol-based LiftMax 308 formula. This innovation forms a protective layer over damaged cuticles, delivering an immediate 140% increase in hair volume that lasts up to 48 hours. Clinically proven, the formula has earned top honors from Dermatest and Intertek for safety and efficacy.

The brand also emphasizes sustainability, utilizing eco-friendly packaging made from coconut shells to reduce plastic waste.

Since its launch in April 2024, Grabity has taken South Korea by storm. It consistently sells out and generates extraordinary demand, with some products reselling for six to seven times their retail price. Initially funded through a record-breaking Kickstarter campaign, Grabity expanded into Japan’s premium beauty salons before making its global debut at CES.

At CES 2025, Grabity hosted live demonstrations of its LiftMax 308 technology, captivating attendees and drawing significant interest from international buyers. Following this, the brand is set to launch on Amazon US in early 2025, marking its entry into the North American market.

Shark Beauty CryoGlow Mask

Shark, known for its innovative hair styling tools, has entered the skincare space with the CryoGlow Mask, a high-tech LED facial device. Launched in late 2024 in the UK and now available in the US, the mask offers red and blue light therapy along with medical-grade stainless steel cooling for under-eye treatments.

Designed to mimic a medispa experience, the CryoGlow Mask includes four customizable treatments, each lasting five to 15 minutes. In a 12-week study of 60 participants, users reported reduced fine lines, redness, acne, firmer skin, and a more even complexion.

Samsung’s MICRO LED Beauty Mirror 

Samsung Electronics America debuted its groundbreaking MICRO LED Beauty Mirror at CES 2025, winning the Best of Innovation award in Beauty & Personal Care. Developed in partnership with Amorepacific, this 21-inch smart mirror seamlessly blends advanced display technology with AI-driven skincare analysis.

With over 80% reflectance, the device functions as a true mirror while doubling as a smart display. It offers personalized features such as local weather updates, to-do lists, and Samsung Smart TV capabilities. Leveraging AI, the mirror analyzes skin conditions—including wrinkles, pores, pigmentation, and redness—in under 30 seconds, providing tailored skincare advice and makeup recommendations.

This innovation highlights the convergence of beauty and wellness tech, catering to consumers' demand for efficient, personalized solutions. By integrating Amorepacific's skincare expertise, Samsung ensures the device delivers accurate recommendations and product suggestions based on users’ needs.

Shiseido’s Skin Visualizer

Shiseido received recognition at the CES Innovation Awards 2025 for its advanced Skin Visualizer technology, celebrated for its inclusivity and cutting-edge skin analysis capabilities. Designed for all genders, skin tones, and types, the device delivers noninvasive skin assessments without requiring makeup removal or physical contact.

The Skin Visualizer evaluates visible skin attributes such as radiance, smoothness, and resilience. With a recent upgrade, it now also analyzes "invisible" skin conditions, including capillary health, using proprietary measurement technology informed by Shiseido's latest research.

This innovation empowers users with real-time, personalized beauty advice tailored to their unique skin needs. By blending inclusivity with advanced R&D, the Skin Visualizer sets a new standard for accessible and precise skin diagnostics.

KOSÉ Corporation’s Mixed Reality Makeup Experience

KOSÉ Corporation, in collaboration with Tokyo Electron Device, earned recognition as a CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories category for its groundbreaking Mixed Reality (MR) Makeup Experience. This cutting-edge technology uses high-speed projection mapping to simulate makeup applications in real-time, adapting seamlessly to facial movements.

The MR Makeup Experience, showcased at CES 2025 in Las Vegas, allows users to try on virtual makeup instantly. The exhibition highlights a new customer journey, from trying on makeup via advanced MR technology to purchasing products, offering a glimpse into the future of personalized beauty and retail experiences.

Developed in partnership with the Yoshihiro Watanabe Laboratory of Tokyo Institute of Technology, the system enables instant makeup projection with simple control panel operation. Since 2022, this innovation has been featured at Maison KOSÉ Ginza, where it has redefined the beauty try-on process.

Withings Omnia Smart Mirror 

Withings introduced the Omnia Smart Mirror, an innovative health hub that integrates beauty and wellness. The mirror collects data from connected devices like smart scales, sleep trackers, and blood pressure monitors, offering a full-body health analysis. It measures weight, metabolic health, and heart health while providing insights into skin conditions like hydration, wrinkles, and pigmentation.

The Omnia features a built-in AI assistant that provides real-time feedback and personalized guidance. It can also facilitate telemedicine consultations, sending health data directly to a user’s doctor for review. This all-in-one device combines existing health tech trends, including connected smart mirrors, AI chatbots, and advanced tracking devices.

Withings aims to make the Omnia Smart Mirror an essential tool for consumers seeking to improve their appearance and overall health. While the product is still in development and has no confirmed release date, its CES 2025 debut offers a glimpse into the future of holistic self-care, blending beauty, health monitoring, and telemedicine into a single platform.

L'Oréal SYNC

L'Oréal SYNC was recognized as a CES 2025 Honoree in Accessibility & AgeTech for its innovative assistive beauty system. Designed for individuals with upper limb challenges or mobility issues, SYNC offers a touchless makeup application experience. It addresses common challenges in traditional makeup routines, such as opening compacts, twisting lipsticks, and removing caps, making makeup application easier and more enjoyable for users.

Kolmar Korea’s Kaiom

Kolmar Korea debuted at CES with Kaiom, an AI-driven hyper-personalized skincare platform that analyzes the skin's microbiome to provide customized solutions. Users collect a facial swab sample for analysis and use a pen-shaped optical device with a mobile app for real-time skin assessments, leading to AI-generated skincare insights.

Perfect Corp.’s PerfectGPT

Perfect Corp. has launched PerfectGPT, a groundbreaking AI and AR-powered framework that is transforming the beauty experience. Through immersive, real-time advice, PerfectGPT offers personalized recommendations, advanced AI skin analysis, and virtual try-ons. Powered by large language model technology, it combines chat capabilities with AI/AR experiences to provide users with tailored beauty insights and virtual simulations.

DigitalCent Fragrance Capsules

Digital Cent, a South Korean start-up funded by the government, showcased smartphone-controlled fragrance capsules that enable users to mix and match scents to create custom fragrances.

L'Oréal Group Mood Mirror

L'Oréal Group's Mood Mirror uses AI to detect users' emotional reactions to various makeup looks, guiding them toward shades and styles that boost their mood. This technology builds on L'Oréal's expertise in virtual try-ons and AI-driven beauty recommendations.

L'Oréal Group My Aura

L'Oréal Group's My Aura is an accessible fragrance assistant that sprays perfume without the need for button-pressing, making it ideal for individuals with visual or limb disabilities.

Twinit

Twinit, a South Korea-based generative AI company, recently received a CES Innovation Award for its cutting-edge, 3D digital human technology. The company has now launched Twinit AI Makeup, a skin analysis tool designed to offer personalized skincare solutions. With successful partnerships in South Korea, including collaborations with Amorepacific and retail locations at Incheon Airport and Hyundai Department Store, Twinit is expanding into the US market.

CEO Dongyun Lee expressed confidence in Twinit's potential to address the diverse skin characteristics of US consumers, stating that the company aims to lead the global AI beauty tech market. Twinit has already seen regional success with its color cosmetics try-on technology, which is currently used by over 200 brands, including L'Oréal and Amorepacific, across 150 countries.